Fashion labels and brands constantly fight to crab attention from the ever so populated market with innovative marketing campaigns, imaginative advertising and PR promotions. But how do you know when you have gain your fair share in the market and grab the imagination and attention of your customers?

On a recent post at Lovemarks, you can read how Louis Vuitton did succeed to become more then just a brand name. Connecting emotionally and  psychologically with millions of people.

• Louis Vuitton is not a brand…it’s a lifestyle
• You feel special carrying a piece of Louis Vuitton.
• You feel like losing all your money means nothing because you have already lost your consciousness when you are in a genuine LV store.
• It is a symbol of prestige and is a fashion house that fuses art and commerce.
• For me Louis Vuitton means “I have made it”.
• There is just something about the mark of Vuitton that ignites some sort of passion in me to live the loveliest life I can

For more you can visit lovemarks and read all the insightful comments that people wrote about owing a piece of Louis Vuitton.

Based on research by Dr. Max Lûscher during the early 1900’s. He has devoted his life to the study of how color affects behavior and has been hired by some of the world’s largest companies as a consultant.

The test itself is based upon fundamentals in color psychology. With years of research by color psychologists the characteristics of certain colors has been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. By doing the reverse, using the colors people prefer to determine how people feel, we can get some interesting indicators about a person’s current emotional state.

It is important to understand that the results from tests like this can be both short-term and long-term in their meaning. For example, if you are feeling depressed about something when you take the test you may see this reflected in your results. You may also notice deeper conflicts showing themselves consistantly if you take the test time and time again. This test can be taken quite often and still yield results that are accurate. The results will not be the same each time you take the test, for the most part, unless you are taking them without some time interval between them.

The test is widely used in Europe and overseas. There are very few experts of Luscher’s work in the United States, so for some of our American visitors the notions behind this test may seem rather strange…But give the test a try and you will be surprised!

colorquiz.com

One of our favourite books Lovemarks from Saatchi & Saatchi. We highly recommend to read it and subscribe to their website in order to get updates on the Brands of tomorrow and brands that reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Hence called LOVEMARKS!