Blimeydesign’s Weblog

Blue Sky Thinking | Branding + Design + Marketing

Emotional Connections – The Louis Vuitton story

Fashion labels and brands constantly fight to crab attention from the ever so populated market with innovative marketing campaigns, imaginative advertising and PR promotions. But how do you know when you have gain your fair share in the market and grab the imagination and attention of your customers?

On a recent post at Lovemarks, you can read how Louis Vuitton did succeed to become more then just a brand name. Connecting emotionally and  psychologically with millions of people.

  • Louis Vuitton is not a brand…it’s a lifestyle
  • You feel special carrying a piece of Louis Vuitton.
  • You feel like losing all your money means nothing because you have already lost your consciousness when you are in a genuine LV store.
  • It is a symbol of prestige and is a fashion house that fuses art and commerce.
  • For me Louis Vuitton means “I have made it”.
  • There is just something about the mark of Vuitton that ignites some sort of passion in me to live the loveliest life I can

For more you can visit lovemarks and read all the insightful comments that people wrote about owing a piece of Louis Vuitton. – A must try

Based on research by Dr. Max Lûscher during the early 1900’s. He has devoted his life to the study of how color affects behavior and has been hired by some of the world’s largest companies as a consultant.

The test itself is based upon fundamentals in color psychology. With years of research by color psychologists the characteristics of certain colors has been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. By doing the reverse, using the colors people prefer to determine how people feel, we can get some interesting indicators about a person’s current emotional state.

It is important to understand that the results from tests like this can be both short-term and long-term in their meaning. For example, if you are feeling depressed about something when you take the test you may see this reflected in your results. You may also notice deeper conflicts showing themselves consistantly if you take the test time and time again. This test can be taken quite often and still yield results that are accurate. The results will not be the same each time you take the test, for the most part, unless you are taking them without some time interval between them.

The test is widely used in Europe and overseas. There are very few experts of Luscher’s work in the United States, so for some of our American visitors the notions behind this test may seem rather strange…But give the test a try and you will be surprised!

Where Do Ideas Come From?

Part of the being a “Creative”, you’ve always been told that coming up with ideas is one of the most important skills to have in the profession. There’s no disputing the fact that ideas are THE MOST important part of the job, but most people find the process of brainstorming for ideas a real problem.

We have all been there; scribbling ideas down only to scrub them out, procrastinating by making coffee, growing impatient with our inability to engage with our brains. And as you feel hopeless and devastated here they come! At night…just before you fall asleep it pops into your head; the idea you have been waiting all day for.

Most people form their ideas as they fall asleep but is this just coincidence? The answer is NO! Our brain relaxes and gets ready for the subconscious to take over, and you become more open and more likely to get a resolution to your problem.

So keep an open mind, relax and always note things as the pop in your brain. Ideas can come from everywhere and at any time.
Look around you. We are living in an age where the sharing of information has been an endemic. You can pick up ideas from bloggers, scout the internet’s social media sites, magazines or films. For me, ideas come fairly naturally. When I talk to people or gossip with friends or walk down the street and look at shop windows; ideas make their way to the forefront of my mind.

But ideas on their own are pretty worthless if you don’t turn them into something which works for your business. What’s the point in having ideas if you don’t do anything with them?
You have to put the thoughts into action. Llike that old saying, ‘You talk the talk but do you walk the walk?’

Kwinter & Company | Interior – Exterior – Lanscape -Design

Kwinter & Company is the latest client that Blimey is working with. The New York based design firm that specializes in Interior, exterior and Landscape design, in their effort to raise their profile and create a consistent image, have assigned Blimey to re-design their new website:

Brendan Kwinter-Schwartz, the head of Kwinter design, established her New York based design firm, Kwinter & Company in 2001, ten years after graduating from the International Academy of Design in Toronto, Canada. Brendan Kwinter began by apprenticing on Madison Avenue with one of the top design firms in New York City. Kwinter & company is involved in all aspects of the design process- interior, exterior and landscaping to insure a cohesive home that is both sophisticated and fresh.

What’s Hot – Lovemarks

One of our favourite books Lovemarks from Saatchi & Saatchi. We highly recommend to read it and subscribe to their website in order to get updates on the Brands of tomorrow and brands that reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Hence called LOVEMARKS!

Hello world!