Blimeydesign’s Weblog

Blue Sky Thinking | Branding + Design + Marketing

colorquiz.com – A must try

Based on research by Dr. Max Lûscher during the early 1900’s. He has devoted his life to the study of how color affects behavior and has been hired by some of the world’s largest companies as a consultant.

The test itself is based upon fundamentals in color psychology. With years of research by color psychologists the characteristics of certain colors has been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. By doing the reverse, using the colors people prefer to determine how people feel, we can get some interesting indicators about a person’s current emotional state.

It is important to understand that the results from tests like this can be both short-term and long-term in their meaning. For example, if you are feeling depressed about something when you take the test you may see this reflected in your results. You may also notice deeper conflicts showing themselves consistantly if you take the test time and time again. This test can be taken quite often and still yield results that are accurate. The results will not be the same each time you take the test, for the most part, unless you are taking them without some time interval between them.

The test is widely used in Europe and overseas. There are very few experts of Luscher’s work in the United States, so for some of our American visitors the notions behind this test may seem rather strange…But give the test a try and you will be surprised!

colorquiz.com

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